Brand Identity + Positioning
Your brand lives in the public imagination. It exists as a perception, informed by every touchpoint you have with your audience. It is ever-changing.
You can’t just tell people what your brand is—you need to show them. Your brand is the invisible thread that runs through your services, website, mailouts, emails, answering machine, even your team’s behaviour. These daily connections are the battleground where your brand will thrive or fail in existing and future customers’ minds
Clear, provocative, visually striking + culturally electric.
From strategy and naming to visual identity and messaging, our branding approach is finely honed and ever-evolving. We test our assumptions, prioritize data over opinions, and operate on the principle that a brand can’t be stronger in the market than it is within the organization.
A brand’s identity must engage the whole organization—it lives at the core of all processes, behaviours, and communications.
Centred around deep cultural insights, clear strategic direction and the power of human expression.
- Brand Discovery
- Brand Architecture Strategy
- Concept Testing
- Brand Positioning
- Messaging Testing
- Brand Name
- Corporate / Division Name
- Service/Program Name
- Product Name
- Technology Name
- Tagline Development
- Positioning Statements
- Brand Story Development
- Brand Launch Strategy
- Branded Content
- Logo Design
- Design Systems / UI Libraries
- Marketing Collateral
- Branded Templates
- Video Production
- Website Design + Development
Over the years, we’ve been fortunate to partner with ambitious, visionary organizations that understand a brand’s worth isn’t measured by the impact of its logo, but how it lives in the hearts and minds of its audiences.
These are a few of there stories.
Our partnership with Ketch transformed a leading Canadian shoe distributor into an e-commerce brand where shoe and fashion culture become real.View
A growing bioinformatics company with a bold vision to democratize cancer genome testing levels up with a rebrand and website that’s accessible to all.View
A new divergent real estate brokerage breaks from the norm with an elevated brand and digital presence where authenticity and quality win over rhetoric.
Case study coming soon.
A leading resource management company realigns its brand and digital presence around its core values, engaging audiences and rallying its subsidiaries under a unified brand family.View
Go behind the scenes and discover the processes, strategies and insights that drive our creative, culture, and ultimately, our clients’ success
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